Ee Rojullo (English: In These Days) is a Telugu film by debut director Maruthi, starring mostly debutants like Srinivas, Reshma and Saikumar Pampana. The film was produced with a low budget by a group of producers jointly credited as "Good Friends". The music was scored by J.B. and J. Prabhakar Reddy handled the cinematography using Canon 5D cameras while S.B. Uddhav handled the Editing Job for this movie. Prior to release the movie was publicised by trailers and posters with interesting quotes regarding day-to-day love stories. The song "Ring Tring" also gained publicity for the film as it features dancers wearing the masks of leading Tollywood heroes like Ram Charan Tej, Allu Arjun, Ram Pothineni, Pawan Kalyan, Jr NTR, Mahesh Babu etc. The movie was a hit and is one of the most successful Tollywood films in 2012.
Sri (Srinivas) is a guy who is madly in love with a girl named Rajini. He even gives her Rs 3 lakhs to help her out but as fate turns out, Rajini does not really love Sri. She escapes with the money along with another guy. This leaves Sri heartbroken. He decides never to fall in love again and he starts looking at women in a negative way. In another track, Shreya (Reshma) is friendly with a guy called Kishore. Kishore misunderstands Shreya’s friendship for love and he starts developing feelings for her. He starts acting possessively and begins hounding Shreya in the name of love. A disgusted Shreya decides never to be on friendly terms with any guy.
The lives of Sri and Shreya converge and they start off by quarreling with each other.Sri and his Stuttering Friend Enter the apartments where Shreya family lives. Sri is forced to lie to his landlords that he is married as the apartment is not available for Bachelors. Once Shreya comes to know that Sri is married, she softens her stand and starts becoming friendly with Sri. Just when their mutual admiration begins to develop, Many twists take place in the story like Shreya comes to know that Sri is a Bachelor but she still behaves friendly with him, Kishore leaves the country which makes Shreya happy and gets closer to Sri, Sri and Shreya loving each other unknowingly by seeing the day-to-day affairs in their Friends lives. But all of a sudden their lives are parted away by some circumstances. How they unite facing them all forms the crux of the story