Avinash (Allari Naresh) is a small time crook who creates havoc in the town of Amalapuram along with his friend Ali (Ali). After a big robbery, they escape to Hyderabad along with 60 lakhs in cash. Unexpectedly, Avinash comes across the gorgeous Dr. Nandini (Shriya Saran), and it is love at first sight for him. He sets about trying to get closer to Nandini and starts hatching plans to that effect. Into this scenario enters Anand (Sharvanand) who is an extremely timid guy. Anand is extremely frightened about very minor things and his father takes him to Dr. Nandini for treatment.
Ee Rojullo (English: In These Days) is a Telugu film by debut director Maruthi, starring mostly debutants like Srinivas, Reshma and Saikumar Pampana. The film was produced with a low budget by a group of producers jointly credited as "Good Friends". The music was scored by J.B. and J. Prabhakar Reddy handled the cinematography using Canon 5D cameras while S.B. Uddhav handled the Editing Job for this movie. Prior to release the movie was publicised by trailers and posters with interesting quotes regarding day-to-day love stories.